Your Backpack Photo Could Win You a $50 Gift Card

“I bought this backpack in 1991…it is still in great shape.”
–Catherine M., Waterford, MI

Sound familiar? We hear stories like this from our customers all the time. And it’s no secret why – we build our backpacks to last. As a matter of fact, we guarantee it.

And while many people upgrade every year or two to a bigger size or a new color or style, some folks tell us they’re still using the same pack they’ve had for 5, 10 or 25 years…or even longer. If that sounds like you, read on!

Show us your L.L.Bean backpack on Throwpack Thursday!

Introducing “Throwpack Thursday”

Do you have an L.L.Bean backpack you’ve been carrying for years? Now’s your chance to show it off to the world. To celebrate the 25th anniversary of our bestselling Deluxe Book Pack, we’ve created our own version of Throwback Thursday we’re calling “Throwpack Thursday.”

"I've used this same @LLBean backpack from fourth grade until today, my last day of college."

Share Your Photo for a Chance to Win

Between July 10 and August 31, 2014, share a photo of your pack on Twitter or Instagram using hashtag #ThrowPackLLBean and you’ll be automatically entered in our weekly drawing for a $50 L.L.Bean Gift Card. Be sure to include the year you bought your pack, if you can remember. Not on Twitter or Instagram? You can also post a photo on our Facebook page.

We’ll share the winning photos each Thursday, so be sure to check back. Good luck!

Your photo could be featured here on Trailmix, and you could win an L.L.Bean gift card!

A big thanks to the L.L.Bean fans who shared so many great backpack photos over the years – including all the photos in this blog post!


Week 1 winner

Week 1 Winner @mkphotokris

Throwpack Thursday Winner week 2

Week 2 winner @katieclenney

Throwpack Thursday Winner no.3

Week 3 winner @chelseajo




L. L. Bean

#ThrowPackLLBean Social Media Photo Contest and Gift Card Giveaway 2014

Official Rules



1. Eligibility: Entrants must be legal residents of the fifty (50) United States and the District of Columbia and at least eighteen (18) years old at the time of entry.  Employees of L. L. Bean, Inc. (“Sponsor”), its affiliates, subsidiaries, advertising and promotion agencies and family members (spouse, parents, children and siblings and their spouses) and individuals living in the same household of such employees are ineligible.  This offer is subject to all applicable federal, state, and local laws and regulations and is void where prohibited.

2. Agreement to Official Rules: By participating, entrants agree to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to this giveaway.  

3. Timing: The giveaway begins on July 10, 2014 at 07:00 a.m. Eastern Daylight Time (“EDT”) and ends on August  31, 2014 at 7:00 p.m. EDT (the “Giveaway Period”).

4. How to Enter: During the Giveaway Period, share your L.L.Bean backpack photo via Twitter or Instagram using the hashtag #ThrowPackLLBean and include the year you received your first LLBean backpack. One entry per person. All entries become the property of Sponsor.  Enter via Facebook using this URL

5. Winner Selection:  The winners will be selected via random drawing every Friday during the Giveaway Period from all eligible entries, by authorized personnel of Sponsor for a total of eight drawings.  All decisions are final in all matters relating to this giveaway.  Odds of winning are dependent upon number of entries received.  The winners will be notified via Twitter, Instagram from the @LLBean handles or via email if entering via Facebook URL . Winners will have forty-eight (48) hours to respond to an LLBean message prize notification from L.L.Bean or an alternate winner may be selected.  Sponsor may report, as required by applicable statute or regulation, the value of the prize and the identity of the winners, to appropriate taxing authorities.  Except as specifically provided herein, the Grand Prize is guaranteed to be awarded.

6. Winner Requirements: By participating in the giveaway, each entrant agrees and consents that Sponsor and its designees may use the entrant’s Twitter, Instagram or Facebook name or handle (ID), giveaway entry photo, message, likeness, and/or prize information for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law. Each entrant will indemnify Sponsor against all claims, damages, liabilities, and expenses (including reasonable attorney fees and legal expenses) arising out of any breach of these terms.

7. Prize: GRAND PRIZE:  One (1) $50 L. L. Bean Gift Card.  Eight (8) $50 L.L.Bean Gift Card Grand Prizes will be awarded.  Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion.  Redemption of gift card is subject to L. L. Bean Gift Card terms and conditions, as set forth at  Winner is responsible for all taxes associated with prize receipt and/or use.

8. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the giveaway, or any part of it, if any fraud, circumvention of the rules by one or more entrants, technical failures or any other factor impairs the integrity or proper functioning of the giveaway, as determined by Sponsor in its sole discretion. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the entry process or the operation of the giveaway or to be acting in violation of the Official Rules of this or any other promotion.  

9. Limitations of Liability: Sponsor is not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the giveaway; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the giveaway; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the giveaway, the uploading or processing of entrants, or in any giveaway-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the giveaway or receipt or use or misuse of any prize (including any travel/activity related thereto). Sponsor is not responsible for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof.  Sponsor is not responsible for any unauthorized third party use of any material associated with the giveaway.  By participating in this giveaway and accepting a prize, each winner agrees that Sponsor and its affiliates, agents, prize suppliers and promotion agencies shall not be liable for any and all losses, damages, rights, claims, and actions of any kind in connection with the giveaway or resulting from the winner’s participation in the giveaway, acceptance, possession, use, or misuse, of any prize, including without limitation, personal injury, death, and property damage, and claims based on publicity rights, privacy or defamation.

10. Winner List:  The identity of the winners will be posted at and each Thursday during the Giveaway Period.



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