There’s no mystery as to why our flannel sheets are so popular. They’re velvety soft and perfectly warm – the kind of bedding that makes it hard to get up in the morning. But at L.L.Bean, we know that the best can always be better. So we set out on a two-year journey to create the softest, most pill-resistant flannel possible. Was it worth all the effort? You bet it was.
Flannel, matter of factly.
Flannel pills, period. It’s part of flannel DNA, but we set out to change that. Over the course of 24 months, our jet-setting product developers bounced between Maine and Guimarães, Portugal, home of our textile mill, to find out what makes our flannel tick. Working with flannel-minded scientists and old-school Portuguese weavers (some with over 65 years of experience), we perfected a process to make our flannel resistant to pilling while keeping the softness and warmth our customers love. But it wasn’t easy.
“The biggest, longest project we’ve ever undertaken.”
We could have ended it sooner, but we demanded perfection. We dyed and brushed and sheared. Each new version was better than the last, but “good enough” was never an option. Then finally, we had it: a flannel that just wouldn’t pill. We had to test every color and every pattern (there are 24, for those counting) to ensure the very best quality. Only then were we able to sit down, relax and enjoy a nice glass of Portugal’s famous sangria.
This is no ordinary flannel. This is L.L.Bean flannel. Made in Portugal exclusively for us, using a process that no other flannel maker can replicate. We’re proud to present our new and improved Ultrasoft Comfort Flannel Bedding. We enjoyed the journey. Now go enjoy the results.