The Finest Cotton—Guaranteed

In our search for the best cotton, one stood out from the rest. Some call it the cashmere of cottons, others say it’s the world’s finest – we call it Supima, superior pima cotton.


In a class of its own, Supima makes up only 1% of the world’s cotton.

Grown exclusively in California and the southwestern United States, it flourishes in a dry, hot climate where moisture can be controlled. Each year, the cotton is planted in March and harvested in October and November when the fibers are at their highest quality. As over 500 growers track the cotton from field to fabric, these high standards are maintained, ensuring its level of excellence.

Supima has everything you love about everyday cotton – it’s comfortable and easy to wash. What makes it stand out are its long-staple fibers, which are 35% longer and 45% stronger than regular cotton fibers. They give the cotton remarkable strength, luxurious softness and rich color.

Pima Cotton Tees

As a result, the fabric is stronger, so we can guarantee it won’t lose its shape; it holds color better, so we can guarantee the color stays true for years to come; and, most important, its softness comes from within the fiber, so we can guarantee it will maintain its luxurious silky feel for as long as you wear it. That’s why our Pima Cotton Tees are crafted from 100% Supima cotton and why our customers rave that there’s just something about our tees that makes them stand out from the rest.

Pima Cotton Tees

Dressed up for the office or comfortably casual during the weekend, our Pima Cotton Tees go well with just about anything. What’s your favorite look?

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