Classically Covered: Our Third Catalog Cover with Randal Ford

So many things about L.L.Bean are considered classic – including the design of our catalog covers. This year, in celebration of our 100th anniversary, we are reinterpreting four favorite “classic” covers from years past. Our Fall 2012 catalog, in mailboxes this week, features the third cover in the series by award-winning photographer Randal Ford.


The original catalog cover from 1966 was painted by Glen Flesichman and was aptly titled “The Perfect Spot.”


LLBean Cover


To recreate this idyllic scene, Randal Ford, L.L.Bean creative directors Marcia Minter and Jenna Klein Jonsson and their team headed to Maine’s Acadia National Park. The final cover is actually a composite of several locations, with this main shot taking place on Acadia’s famous Loop Road. Do you recognize it?




The models are friends of L.L.Bean, too. The woman exiting the vehicle and sporting a denim shirt from our Signature collection is freelance stylist/art director Basha Burwell, who has worked with L.L.Bean for many years. Her husband, acclaimed writer Peter Behrens, is the one casually smoking a pipe. And the man with the binoculars is our own employee, Tom Cavanaugh. (We just had to include the family dog too.)


We think the red Ford, the silver canoe and the great American outdoors help to evoke an authentic 60s aesthetic. Do you agree?


If you’d like a copy of this catalog, you can order a free issue here. To go behind  the scenes at past cover shoots with Randal Ford, watch this video. Stay tuned to the Trail Mix blog for the backstory of our Christmas cover, featuring another Randal Ford interpretation of a classic L.L.Bean catalog cover.




  1. Mary Ann | September 10, 2012 | 9:57 am

    Camera Magic .

  2. B Faison | September 10, 2012 | 7:48 pm

    If the Ford wagon were green it would be just like the one my Dad had when I was a kid.

  3. Sam | September 12, 2012 | 10:15 am

    Have always loved L.L.Bean, but why are so many products in your catalogue IMPORTED? Why are so few products MADE IN THE USA? Please, tell us.

    • Sara | L.L.Bean | September 12, 2012 | 12:25 pm

      Hi Sam, Thanks for your question. L.L.Bean is a global company, selling products from the US and around the world. L.L.Bean is one of the last multi-channel merchants to still own and operate a manufacturing facility in the US. Our factory in Brunswick, Maine employs more than 450 people producing iconic L.L.Bean products such as our Bean Boots, Boat and Totes and dog beds. We continue to add USA made products to our line. For additional made in the USA L.L.Bean product please see:

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