Maine Day at Fenway Park

Baseball and the great outdoors are two of America’s most tried-and-true pastimes. This year we’re happy to celebrate both, as we share our 100th birthday with our good friends at the Boston Red Sox’s Fenway Park. Our partnership with Fenway has given us many unforgettable moments this year. We’ve visited with Wally the Green Monster, we’ve made limited-edition boat and totes out of the infield rain tarp, and we’ve auctioned off a tote signed by the entire Red Sox roster. But, to celebrate our first year as the sponsor of Maine Day, we took things to the next level.


We started off the game with Michaela Boissonneault, a Portland resident whose mother just so happens to work at L.L.Bean. As the winner of the Red Sox’s Sing Your Way to Fenway competition, Michaela belted out an awe-inspiring rendition of the National Anthem.



As the players took the field, Wally and L.L.Bear got a chance to hang out again—and were joined by some new friends from UMaine and the Maine Red Claws. Together, these Maine mascots helped warm up the crowd for a great day of baseball.


Wally and Friends




Meanwhile, on Yawkey Way, fans were invited to Wally’s World, where L.L.Bean staffers hosted countless games of lobster, moose, and boot toss.



Moose Toss



L.L.Bean Boot lovers tried to guess the number of L.L.Bean Boots in this display to win a $250 gift card.



Boot Cube



If we spotted fans with L.L.Bean gear, we surprised them with $10 L.L.Bean Gift Cards!




Throughout the game, L.L.Bean fans in the park and at home had a chance to win one of three sold out Fenway Boat and Totes by sending @LLBean a #MaineDay tweet on Twitter.




And of course, the Bootmobile was there, too!


Wally and More


Overall, we had a great Maine Day at Fenway Park. We’d like to thank NESN and the Red Sox organization for the opportunity. Were you at Maine Day or watching from home? What was your favorite part of the day?





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