Your Mission: Find Joan Benoit Samuelson’s Missing Race T-Shirt

Your mission, should you choose to accept it, will be to find an Olympic champion’s missing road race t-shirt from 1998.


Mission Dossier:

Marathoner and 1984 Olympic Gold Medalist Joan Benoit Samuelson has been running in L.L.Bean’s annual Fourth of July 10KRoad Race every year since 1985. This July 4th will be Joan’s 28th consecutive year and another opportunity to add to her race t-shirt collection.



Joan’s July 4th race t-shirts are cherished sentimental mementoes, and she’s saved every single one – beginning with her first L.L.Bean 10K tee from 1985.



This is where you come in. Joan can’t find her race t-shirt from 1998, and we need your help to complete her collection.


If you successfully find a 1998 L.L.Bean 10K road race t-shirt and complete the mission, you will be rewarded with a 2012 L.L.Bean Fourth of July 10K Road Race t-shirt autographed by Joan and a $50 L.L.Bean gift card. And you’ll get extra points if the shirt is size XS or S.



Good luck!


Successful t-shirt hunters should email us and include a photo of the 1998 L.L.Bean 4th of July 10K t-shirt along with your contact information at  Add “Mission Accomplished” in the subject line.




  1. linda | May 19, 2012 | 9:20 am

    Could you help me find my husband’s grandmother’s necklace? Good luck Joan. You have been my favorite since you used to win the Bix 7!

  2. Jim in New Orleans | May 19, 2012 | 11:50 am

    What if it’s in the back of her closet or tucked away in the attic with her Christmas decorations?


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