Three Months into the Million Moment Mission—a Visit to Boston

This past weekend, our 13-foot-tall Bootmobile rolled into Boston for four days of giveaways, Outdoor Discovery Schools activities and visits to our local L.L.Bean stores. We were thrilled to see how many of you in Beantown love L.L.Bean Boots – and how many of you came out to support us! From photos with Wally the Green Monster in Kenmore Square to fly-casting lessons on Boston Common, we’ve noticed that hundreds of you shared moments from the weekend’s events – and they’re all going towards our Million Moment Mission.

To date, L.L.Bean’s Million Moment Mission has collected more than 205,000 moments and has donated $205,000 to the National Park Foundation. That’s over 20% of our yearlong goal!

We can’t thank Bostonians enough for being such gracious hosts and for contributing over 15,000 moments to our mission just by coming outside and joining the L.L.Bean Bootmobile team. And we can’t wait to come back soon.

Here are a few of the highlights from our Boston visit, starting with a stop at Fenway for opening day and a visit to Boston University – otherwise known as the “Beanest College in Beantown.”

The Bootmobile in Kenmore Square - April 13, 2012

The Bootmobile in Kenmore Square - April 13, 2012

On Saturday, we had a chance to get out and discover Boston Common. Even Boston Mayor Menino stopped by to see the Bootmobile and announce Boston Parks and Recreation Department’s new Summer Kayaking Program.


Outdoor Discovery and the L.L.Bean Bootmobile on the Boston Common with Mayor Menino

A Day of Discovery on the Boston Common - April 14, 2012

Sunday, we rolled up to our Massachusetts stores in Dedham and Mansfield to meet and greet our friendly fans.

The Bootmobile visits Boston-area stores on April 15, 2012

The Bootmobile visits Boston-area stores

Before leaving town on Monday, we stopped by our Burlington, Massachusetts, store ¬– and then drove on to lead the Patriot’s Day Parade in Lexington, Massachusetts – the “Beanest Town in America.”

Bootmobile in Lexington & Burlington, Massachusetts - April 16, 2012

The L.L. Bean Bootmobile at the head of the Lexington Patriots' Day Parade 2012

We look forward to many more fantastic moments shared via social media. Our L.L.Bean and L.L.Bean Signature Facebook fans alone have contributed over $31,000 to our mission.

Every tweet on Twitter, video view on YouTube, check-in on Facebook or Foursquare, circle on Google+ and participant in our Outdoor Discovery Schools programs has counted toward raising more than $8,500 for the National Park Foundation.

And we’re not done yet! Your comments on our blog count, too. We love to hear what you’ve discovered lately. For every story, we donate $1 to our Million Moment Mission.

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