Discover Something with Steve

What have you discovered in the great outdoors lately? That’s the question we’re asking as L.L.Bean launches the “Discover Something” campaign in celebration of our 100th anniversary. We encourage you to get outside today and explore nature with a fresh outlook, and we’d love to hear what you discover.


To offer a little inspiration, we invite you to watch our first video from the campaign, featuring L.L.Bean customer Steve and his faithful sidekick—an L.L.Bean backpack. Steve’s pack has seen him through 104 mountains and 14 national parks, as well as five girlfriends—and now his wife. We love his story of finding balance in nature, and of course, we love how his L.L.Bean pack has remained a true companion throughout it all.



Watch now to see Steve’s discoveries.


Like Steve, do you have an outdoor experience you particularly enjoy? Tell us about it through our Get Out(fitted) Gear Giveaway, and you could win the gear you need for your next adventure.


As always, we want to hear about what you’ve been up to lately. We’ll donate $1 to our Million Moment Mission when you share your recent discoveries in the comments below.

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