Discover Something with L.L.Bean

Anything can be a discovery – a new rock formation, a secret hiking path or the muddy banks of your neighborhood stream. It’s all there waiting for you.

L.L.Bean - Discover Something

Ashlyn, Daniel, Tina, Nick, and Steve - the stars of our campaign

For 100 years, L.L.Bean’s been dedicated to helping you discover the great outdoors, whether your journey finds you hiking the tallest peak in the country or camping in your own backyard. Now, to celebrate our 100th anniversary, we’re launching the “Discover Something” campaign – and we want you to be the first to see it.


Through this movement, we hope to inspire you to find something new in nature and see your surroundings in a different light. We’re featuring real L.L.Bean customers in “Discover Something” videos. They’ve shared their stories through our Get Out(fitted) Gear Giveaway and Share Your Story, and we were touched by both their love for the outdoors and for L.L.Bean. Their stories inspired us to get outside, and we hope they’ll do the same for you.


In this first clip, you’ll catch a glimpse of the stories to come. Join us, and “Discover Something” with L.L.Bean.



Stay tuned for more videos from our “Discover Something” campaign. What have you discovered lately? Tell us in the comment section below or share a photo with us on Facebook, and we’ll donate $1 to our Million Moment Mission.

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