Our Second Million Moment Mission Update

In January, we announced our Million Moment Mission, an endeavor to donate $1 million to the National Park Foundation. For every outdoor moment shared with us online on this site, Facebook or Twitter in 2012, we’ll donate $1 to the cause.


Your support over the past two months has been astounding, with 158,734 moments already shared. That’s $158,734 for the National Park Foundation – over 15% of our total goal!


Because you’ve taken the time to share your moments and memories with us, we wanted to highlight one of our recent favorites from Facebook below.


Our L.L.Bean and L.L.Bean Signature Facebook fans have contributed over $30,321 to helping future generations experience the outdoors.



Your tweets have also helped raise $24,082 for the National Park Foundation, with over 24,000 moments shared on Twitter. Although only a handful of characters in length, these tweets are making a huge difference:




In addition to your support on Facebook and Twitter, every video view on L.L.Bean’s YouTube channel, check-in on Facebook or Foursquare, circle on Google+ and participation in our Outdoor Discovery Schools programs have raised more than $91,567 to date for the National Park Foundation.


You can even comment below to contribute $1 to our Million Moment Mission. We’d love for you to keep sharing your stories with us – every moment counts!



  1. susan | March 23, 2012 | 8:34 pm

    I took 2 friends of mine on a trip up to Acadia National Park in Maine. We had a great time hiking and we stopped in to L.L.Bean flagship store. But the coolest thing was they conceived their son on the trip!

  2. Linda Taylor | March 23, 2012 | 11:31 pm

    I have found that exploring Earth is so much more comfortable and successful with LLBean gear!! Together they have added significant value to my life as I have lived it.

  3. Charlie M. | April 5, 2012 | 4:02 pm

    Sixty three years ago in June, afriend and I left North Station in Boston for Millinocket, Maine. Incentives to climb Mt. Katahdin in Baxter State park were L.L.Bean visits in Freepot, Scouting, and views seen traveling to my ancestral New Brunswick. Supplies were carried on hand made wooden pack racks. With a pup tent for cover and an Appalachian Mountain Guidebook with trail maps, we experienced a lifetime treasure. Roaring Brook, Chimney Pond, Knife Edge, Northwest Plateau, and Russell Pond were much as Thoreau described the area. L.L. Bean archives hold those artifacts, photos, and chronicle. I always stop in Freeport but view the mountain fom I-95. Freeport means Bean’s! Pamola remains Katahdin’s guardian!

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