Our First Million Moment Mission Update

Just over a month ago, we kicked off our 100th anniversary celebration with the introduction of the Million Moment Mission – L.L.Bean’s endeavor to collect one million outdoor moments in celebration of a century of outdoor adventures. What will we do with all of these moments? For every outdoor moment shared with L.L.Bean in 2012, we’ll donate $1 to the National Parks Foundation, up to $1 million.


In just over one month, your support and enthusiasm has helped us to gather more than 122,000 moments. That’s $122,000 towards the National Park Foundation’s youth programs, bringing us more than 10% of the way to our goal!


Here are a few highlights from the first month of our mission:


Our L.L.Bean and L.L.Bean Signature Facebook fans have contributed over $23,000 to the National Park Foundation. Here are a few of our favorite Facebook moments so far:

On Twitter, over 17,000 moments have been shared – that’s $17,000 donated to preserving the outdoors for future generations. Here are a few of the tweets that have made a difference:





But that’s not all.


Did you know that every time you view a video on L.L.Bean’s YouTube channel, a dollar is added to our Million Moment Mission? With the launch of the Making of the L.L.Bean Bootmobile video, it’s no surprise that our fans on YouTube have contributed more than $65,000 to the National Park Foundation.


And we’re just getting started.


With ten more months to go, we can’t wait to share more of our favorite outdoor moments with you.


How else can you support our Million Moment Mission? Check in to our retail stores on Facebook or Foursquare, comment on our blog, circle L.L.Bean on Google+ or participate in one of our Outdoor Discovery Schools programs. Every single moment counts towards our mission.


Thank you for helping us launch this program. We’re looking forward to a great year in the outdoors.


Want to contribute to the Million Moment Mission? Share your favorite L.L.Bean moment with us below.


Add your comment

About You

This is the name that will be displayed publicly with your comment.
It is not necessary to use your full name.

Your email address will not be displayed publicly
with your comment

Email Updates
Exclusive sales, special offers and more
Comment guidelines
Be detailed and specific, focusing on the writer’s story.
For your privacy, please don’t include your name or personal information.
All comments are reviewed by L.L.Bean prior to publishing.
Obscenities, critical or spiteful comments and discriminatory language.
Advertisements, “spam,” references to other products, offers or Web sites.
Email, URLs, phone numbers, addresses or other contact information.