The Celebration Begins

This week marked the official launch of L.L.Bean’s 100th Anniversary, and we’re celebrating a century in many ways.



Our Mission
We announced our Million Moment Mission, an endeavor to collect one million outdoor moments from our fans, friends and outdoor enthusiasts in 2012. To thank our extended L.L.Bean community for each moment shared, we will donate $1, up to $1 million, to the National Park Foundation’s America’s Best Idea Grants – a collection of funds dedicated to helping underserved youths experience the outdoors.

There are many ways to support our Million Moment Mission. Like us on Facebook, comment on our blog posts, retweet us on Twitter or attend our Outdoor Discovery Schools and events throughout the year. With your help, we’ll raise $1 million for our National Parks and children across the country, and we’ll have a great time doing it.


The Bootmobile in Times Square - New York City - January 18, 2012

The L.L.Bean Bootmobile arrives in Times Square

The Bootmobile in the Big Apple
Yesterday, our L.L.Bean Bootmobile took to the streets of New York City for a day of special visits and product giveaways. Those of you who tuned in early to Fox & Friends and the TODAY Show on Wednesday may have caught a glimpse of the Bootmobile and L.L.Bean employees. In the afternoon, the Bootmobile headed to Times Square, where hundreds of fans and curious onlookers got a chance to take photos in front of the newest member of the L.L.Bean family.


A Year of Gear
And all year long, L.L.Bean will help make outdoor moments possible by offering 366 days (it’s a leap year, folks) of outdoor gear through the Get Out(fitted) Gear Giveaway. This yearlong gift of outdoor gear will help aspiring outdoor enthusiasts to get outside to create their own outdoor moments with L.L.Bean. Can we help you set out on your next outdoor adventure? Tell us how and you may win up to $500 in outdoor gear from L.L.Bean. Enter the Get Out(fitted) Gear Giveaway by visiting L.L.Bean on Facebook or here on our 100th Anniversary Web site.
We look forward to celebrating our Anniversary with you, fellow outdoor enthusiasts and loyal L.L.Bean fans. Let’s explore the outdoors together.

Comments (22)

  1. Dez | January 19, 2012 | 3:14 pm

    Now you need to come out with a matchbox version of the LL Bean Bootmobile

  2. ornament collector | January 19, 2012 | 9:39 pm

    How about a Christmas ornament commemorating your 100 years….. sure would look pretty on our tree.

  3. kathy s. | January 19, 2012 | 10:34 pm

    I would love to see a matchbox version of LL Bean Bootmobile!

  4. Jack Selsing | January 22, 2012 | 11:06 am

    How about a Barbie dressed in L L Bean gear

  5. pfjk | January 22, 2012 | 11:37 am

    can’t wait to see it in person! any schedule for when it’s visiting your stores?

  6. pfjk | January 22, 2012 | 11:38 am

    love the matchbox or other car toy idea!

  7. PaulG | January 22, 2012 | 12:00 pm

    When will the Bootmobile be in Freeport?

    • Nathaniel | L.L.Bean | January 24, 2012 | 1:51 pm

      Hi, Paul. The Bootmobile’s schedule will be posted here on our 100th anniversary Web site and on Twitter (@llbean) and Facebook in the coming weeks. Stay tuned for more details.

  8. mia frederiksson | January 22, 2012 | 1:51 pm

    Congratulations on your centenary anniversary!! I have grown up with L.L.Bean and I love your products!! Here’s to another 100 years of L.L.Bean!!!

  9. Deb | January 22, 2012 | 2:01 pm

    I agree!! a matchbox version would be lots of fun.

  10. MvC | January 22, 2012 | 3:31 pm

    I had a GREAT Christmas – almost everything came from LL Bean!

  11. Jude | January 22, 2012 | 9:52 pm

    Definitely a matchbox or a sized down 1:18 model with real laces. :) It would be just Ducky!

  12. Addison | January 23, 2012 | 1:50 pm

    What an amazing vehicle, have to see if it is coming to a town near me!

  13. CAPT.GREG | January 29, 2012 | 10:34 am

    The bootmobile needs a personalized licence plate. LLBOOT, BOOT100, BEAN100, HTGBOOT,

    • Sara | L.L.Bean | January 30, 2012 | 9:18 am

      We agree, Greg. We’ve ordered custom license plates for the Bootmobile, they should be arriving shortly!

  14. Kateo | January 31, 2012 | 12:21 pm

    I would like to see my beloved LL Bean give a nod to fashion and the iconic boot at the same time. What about a slick runner rain boot imprinted like this boot so realistic that you would do a double take! I would buy a pair in a heartbeat just for the whimsey of it.

  15. Liz | January 31, 2012 | 7:22 pm

    is the boot coming to Boston? when? ;-)

    • Nathaniel | L.L.Bean | February 2, 2012 | 9:04 am

      Liz, stay tuned for more information on the Bootmobile’s upcoming visits to Boston.

  16. Peggy | January 31, 2012 | 9:58 pm

    i’m also hoping for a matchbox version! FANTASTIC way to celebrate a 100th anniversary :-)

  17. Louis | February 4, 2012 | 9:52 am

    I would like to see the LL Bean Bootmobile to be in the Grand Lake Stream 4th of July parade.Also I would like LL Bean to sponsor a fly casting contest at the yearly Grand Lake Stream 4th of July celebration .It seems like the 100 year LL Bean birthday and 4th of July in Grand Lake Stream would be a really good fit.We have live musical entertanment , the Grand Lake Stream Guides Association puts on a chicken BBQ and there are lots of fun events all day long.Admission to the fair grounds and concert are free.Who do I talk to to make this happen ?

    • Nathaniel | L.L.Bean | February 7, 2012 | 3:39 pm

      Thank you for the suggestion, Lou. The Bootmobile will certainly be making stops in its home state of Maine. Stay tuned for more updates here on the 100th anniversary Web site for schedule information.

  18. noodle head | January 2, 2013 | 1:28 pm

    cool boot

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