The Original: In 1942, Leon Leonwood Bean – founder of our company and an enthusiastic outdoorsman — set out to share his outdoor expertise with his customers. The result was Hunting, Fishing and Camping, a guide to the Maine wilderness and a tribute to the land L.L. loved to explore. The book sold more than 200,000 copies in its original circulation and was regarded as a must-have manual for the outdoors — in Maine and beyond.
With chapters dedicated to hunting game of all sizes and fish of all species, and camping in all manner of environments, L.L. used photographs and his signature no-nonsense writing style to share his insights for a life spent outdoors.
In L.L.’s own words:
To my mind, hunting and fishing is the big lure that takes us into the great open spaces and teaches us to forget the mean and petty things of life.
With a New Perspective: In celebration of our 100th anniversary, we’re releasing an update to L.L.’s original book — sharing his original stories and expertise alongside a 21st-century perspective from Bill Gorman, L.L.’s great-grandson and host of Outdoor Channel’s Guide to the Outdoors.
While the natural world has changed in many ways in the last 60 years, we’ve found that L.L.’s knowledge and enthusiasm continue to offer inspiration for a current generation discovering the value of time spent outdoors. L.L.’s words ring true to this day:
You may fish all day and not get a strike. You may hunt all day and not even see a deer. In fact you may go home empty-handed. Therefore, make up your mind to have a good time. Enjoy camp life and exercise in the open air and you will be well repaid for your trip.
Share Your Experience: Like L.L., who had 104 pages of outdoor insight to offer, many of us have outdoor knowledge to share. Does your family have a few words of outdoor advice you’ve passed from generation to generation? Leave a comment below, sharing your family’s words of outdoor wisdom.