Behind the Scenes at our Randal Ford Catalog Cover Shoot

When Leon Leonwood Bean launched our company 100 years ago, he designed a one-page mailer that advertised his Maine Hunting Shoe. In the 100 years that have passed since L.L.’s first mailing, we’ve designed hundreds of slightly more sophisticated mailers — our catalogs — with covers that feature the work of many talented artists, friends and family members.

This week, you may notice that the L.L.Bean catalog in your mailbox looks a bit different than usual – or maybe, depending on your age, a bit familiar. That’s because, this year, in celebration of our 100th Anniversary, we’ve decided to bring back a few of our old favorites – but in a brand-new way – featuring the photography of award-winning artist Randal Ford.

Original and Randal Ford Cover Art

If you like Randal’s interpretation of our first historic cover, go behind the scenes to meet Randal and find out how the team worked to style, shoot and, ultimately, bring our favorite classic L.L.Bean covers to life:



Recently, L.L.Bean creative directors Marcia Minter and Jenna Klein Jonsson were interviewed about the making of our 100th Anniversary catalog cover shoot. Read their behind-the-scenes story in Maine. The Magazine to find out how our creative team envisioned the shoot.


Don’t forget to keep a lookout for your L.L.Bean catalog, arriving in mailboxes this week! Didn’t receive a special-edition Randal Ford cover? Request an L.L.Bean catalog, and we’ll mail you a copy.


Throughout the year we’ll be working with Randal to recreate several fan-favorite L.L.Bean catalog covers. Do you have a favorite L.L.Bean catalog cover? Share your favorites in the comment section below, and guess which catalog covers we’ll recreate this year.

  1. Catherine | February 1, 2012 | 6:30 pm

    Visually pleasing

  2. ericvanheertum | February 7, 2012 | 4:35 am

    I didn’t know it was a real pictures . It so good.

  3. Natalie | February 13, 2012 | 1:44 pm

    This is pretty fantastic. I love the concept and execution of this work! I’ll be keeping an eye out for the catalog in my mailbox!

  4. Test r. | March 21, 2012 | 9:48 am

    amazing hard work

  5. James B Boucher | March 29, 2012 | 10:52 am

    When I first saw the anniversary cover, I told my wife “see this.” It looks like a cover that might have been on a FIELD AND STREAM calendar. She said “or a SATURDAY EVENING POST or COLLIER’S magazine.” Then I read the inside of the catalog. What a great idea.

    Jim Boucher

  6. Vivian | September 7, 2012 | 9:10 pm

    Was the jet aerosol geoengineering added to the current sky photo on the latest catalogue, or was it a really bad day/?

  7. Julian Steer | September 8, 2012 | 9:03 am

    The appreciation of times past and the connection with today’s desire to find products synonomous with quality is a carefully nurtured skill displayed by the LL Bean team.
    In today’s highly competitive market place I encourage LL Bean to continue to strive for this niche, it keeps my interest and desire to purchase from a business that prioritizes customer service,quality and tradition.
    Great cover, well worth the effort.

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