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Million Moment Mission


  1. Friday, 12/21/12

    A Thank You To L.L.Bean Fans

      Oh, what a year it has been. From kicking off our 100th Anniversary with a giant boot-on-wheels to celebrating with family and friends at our Hometown Celebration in Freeport, we have had a year full of new memories, giveaways, roadtrips and outdoor discoveries. We say “thank you” to all our customers, fans, friends and… More



  2. Tuesday, 10/23/12

    Our Favorite Moments from the Mission

      Our Million Moment Mission to donate $1 million to the National Park Foundation’s programs for kids was a great success – the money is already at work for and will continue to make the outdoors accessible to over  60,000 children. We couldn’t have done it without your willingness to share your outdoor moments with… More



  3. Friday, 10/5/12

    A mission complete

      This year, we set out on a mission, one that we couldn’t complete on our own – a mission that asked you to share your enthusiasm and your love for the outdoors.   And share, you did. You shared, we gave and now, kids win.   Earlier this year, in celebration of our 100th… More



  4. Wednesday, 9/12/12

    Employee Outdoor Moments

    As part of our Million Moment Mission to donate $1 million to the National Park Foundation, we’ve been able to experience amazing outdoor moments with our fans – moments like our 100th Anniversary Hometown Celebration in Freeport, a Gear Giveaway winner’s climb up Mount Kilimanjaro and photos of your outdoor adventures on Facebook. Now, here… More



  5. Friday, 9/7/12

    A Man, a Backpack and a Mission

      You may remember that we featured L.L.Bean customer and avid outdoorsman Steve Gadecki in our recent Discover Something advertising campaign. Steve wanted to say thanks and share his personal story, which involves an L.L.Bean backpack and a love for our national parks.   Steve writes:   My story begins when my mother bought me… More



  6. Tuesday, 7/17/12

    Our National Parks Series – The Everglades

    July is National Parks and Recreation Month and we’re kicking-off a series of blog posts featuring the people that protect and preserve our parklands— the park rangers.   The first feature in our series paints a picture of the only subtropical preserve on the North American continent. Perhaps one of America’s most exotic national parks,… More



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