Ted Upton, a 27-year-old Maine entrepreneur, wants the sport to be cool again. Not that he thinks it ever wasn’t cool, but he and his fly-fishing buddies realized it wasn’t that popular among a younger audience. “We all grew up fly fishing and it’s been a passion of ours for a really long time,” he says. “We… More

At L.L.Bean, we don’t just encourage our customers to get outdoors – we love to spend time outside ourselves. That’s why a group of us started up the L.L.Bean Employee Outdoor Club. This after-hours committee gets together to plan fun and exciting outdoor adventures that are open to employees, and their family and friends. Past… More

Meet Mac M. To say that Mac loves fishing is an understatement. L.L.Bean’s public relations expert on all things “outdoors,” Mac is a seasoned professional and a longtime outdoor enthusiast – particularly when it comes to rod and reel. In fact, former Secretary of the Interior Ken Salazar recently recognized Mac’s passion and wealth of… More

Did you know that Philadelphia, Pennsylvania, has more than 10,000 acres of parks and recreation facilities, including 215 miles of biking, hiking and walking trails? We did! That’s why L.L.Bean is partnering with the city to provide outdoor programs to residents.   To kick off our partnership, L.L.Bean supplied Philadelphia Parks & Recreation with slope… More

  From chilly New England to upstate New York, we asked college students one question – do you need a Wintervention? At all ten schools selected for our Wintervention tour, the answer was a resounding “YES!”   This fall, the Bootmobile brought our Wintervention contest to ten colleges across the Northeast. Students could enter to… More

  We kicked off the holiday season with our annual Christmas Tree Lighting celebration at our Freeport, Maine, campus. Over 2,000 fans stopped by to enjoy one of the largest Christmas trees in Maine, covered in thousands of twinkling LED lights and all choreographed to live big band music by The Fogcutters.      … More