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Enter promo code THANKS10 at checkout Details
Save 10% on Your Entire Order. Offer Ends Tuesday.
Save 10% on Your Entire Purchase. Offer Ends Tuesday, December 2. TO REDEEM AT OUR RETAIL STORES, print this coupon and receive 10% off. Sorry, offer not valid at L.L.Bean Outlets.

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Save 10% on select merchandise purchased from L.L.Bean Retail Stores, by phone and online at Offer not valid at L.L.Bean Outlets®. Offer can be redeemed by entering promo code THANKS10 during online checkout, providing the code to a representative during a phone order, clicking through your promotional email or presenting email to a cashier in stores. Refunds will match the discounted amount on the purchase receipt. Offer applies to merchandise only, excluding numbered, limited-edition 100th anniversary products; shipping charges; return labels; taxes; license/stamps; gift cards; repairs; duty; Outdoor Discovery Schools® private lessons and custom adventures; engraving; monogramming; alterations; gift boxes; select boats, optics, electronics, knives and tools; firearms; and orders in our Direct to Business channel. Not valid on previous purchases or with employee discounts. May not be combined with other percent-off or dollar-off order discounts. L.L.Bean reserves the right to deactivate one or more promo codes in the event of fraud or technical issues, or to limit quantities of individual items that are eligible to be purchased with this discount. Offer valid from Wednesday, November 26, 2014, at 12:01 a.m. ET, to Tuesday, December 2, 2014, at 11:59 p.m. ET.

L.L.Bean Christmas Catalog Covers


For our 100th anniversary, we recreated four favorite catalog covers from years past with the help of renowned photographer Randal Ford. From fishing trips to an idyllic riverside scene, each illustration has come to life through Randal’s sharp eye and creative touch. Now, we’d like to celebrate the holidays by sharing our 2012 Christmas catalog cover, the fourth and final in this special anniversary series.


Below is the original illustration, published in 1991.


1991 Christmas Cover


And here’s the recreation, shot in February 2012.



Recreating this winter wonderland wasn’t as easy as it looks. L.L.Bean creative directors Marcia Minter and Jenna Klein Jonsson wanted to shoot the scene in Maine to keep the cover authentic, but due to last year’s mild winter, they had trouble finding a place with enough snow.


After scouting multiple sites, they decided on Sugarloaf’s Outdoor Center and the open bog they use for cross-country skiing.


To capture the feel of the 1940s (the intended era in the original), the creative team pulled apparel from the L.L.Bean archives and vintage film houses. The vintage skis in the photo are from the L.L.Bean archives.


The models are friends of L.L.Bean. The photo features L.L.Bean employee Mary Rose M. and her family, all who have experience in front of the camera, and a little boy who modeled for L.L.Bean previously.


Looks like the creative team’s search for a snowy spot paid off. We think they did a fantastic job recreating yet another catalog classic.


Now, take a look at L.L.Bean’s Randal Ford recreations one, two and three. Which is your favorite?


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