Oh, what a year it has been. From kicking off our 100th Anniversary with a giant boot-on-wheels to celebrating with family and friends at our Hometown Celebration in Freeport, we have had a year full of new memories, giveaways, roadtrips and outdoor discoveries. We say “thank you” to all our customers, fans, friends and neighbors for celebrating 100 years with L.L.Bean. Now, let’s take a look back at some of our favorite moments during this milestone year.
The Million Moment Mission
Your moments this year were worth a million. We kicked off a year-long Mission in January with one goal – for every “moment” shared with us on social media (a Facebook like, a tweet, a visit to our Bootmobile, a Foursquare check-in, etc.), we would donate $1 to the National Park Foundation’s “America’s Best Idea Program.” The program connects underserved youths with our national parks – and we wouldn’t have been able to help without you.
We completed the Mission, and the donation went right to work, making the outdoors accessible to over 60,000 children.
Here are some “moments” that you shared with us throughout the year.
Your adorable L.L.Bean babies.
And your adorable L.L.Bean pets.
You shared your outdoor activities of all kinds.
The Get Out(fitted) Gear Giveaway and Discover Something Advertising Campaign
You also shared with us through our Gear Giveaway, which was a great success with over 15k entries. We asked you what outdoor experience you always wanted to have and what gear you would need to get started. Here are a few of our winners:
L.L.Bean customer, Steven Gadecki, sent his beloved backpack to our archives. We liked his story so much that we made him a part of our advertising as well – and he continued to support the Mission as the year went on.
L.L.Bean and Fenway Park
Another icon – Fenway Park – also celebrated 100 years in 2012. Our shared milestone anniversaries inspired the creation of a limited-edition Fenway Boat and Tote. We handcrafted 2,012 totes, made from the 2011 season infield rain delay tarp, in our Brunswick, Maine, factory.
We surprised Red Sox fans wearing L.L.Bean with free gift cards.
New Store Grand Opening – Danbury, Connecticut
We set up a photo booth at the new L.L.Bean Danbury store and asked customers to get creative with the photo props.
Special Catalog Covers and Guest Bloggers
The Final Four
We then rounded out the year with four special activities. We hosted an Art Car Campout in Freeport, Maine, with some of the Bootmobile’s buddies.
We brought a “Wintervention” to ten college campuses across the Northeast in an attempt to save some college students from the chilly weather.
You can see more of our favorite moments from the year here.
Thanks again to all our fans and friends, for without you we wouldn’t have made one million moments and 100 years of quality memories. We’re looking forward to our next 100 years!
Do you have a favorite L.L.Bean moment from 2012? What are you most looking forward to in 2013?