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Monthly Archives: March 2012


  1. Wednesday, 3/28/12

    Quality Is Timeless: the 100th Anniversary Trout Knife

    A knife, much like a watch, a fishing rod or a field coat, can become a cherished family heirloom, used generation after generation. Signs of wear make it even more special because they represent many great outdoor experiences. Here at L.L.Bean, we’ve always believed in the value of keeping our customers satisfied – at any… More



  2. Monday, 3/26/12

    The War Years: L.L. Bean Goes to Washington

    Throughout our anniversary year, we’re giving Trail Mix readers an inside look at our latest book, Guaranteed To Last, which chronicles our 100-year history. Today we thought we’d open the book and provide you with a closer look at our founder, L.L., and one particularly interesting trip to the nation’s capital in the 1940s –… More



  3. Saturday, 3/24/12

    Recapturing the Classics: Our 2nd Cover with Randal Ford

    This year, we’re celebrating our 100th anniversary with nods to some of the iconic catalog covers that helped define our company’s unique character. You saw our first reinterpretation of an old favorite in January – and now we’re thrilled to take you behind the scenes of our Summer 2012 cover.   Maine’s Acadia National Park,… More



  4. Friday, 3/23/12

    Our Second Million Moment Mission Update

    In January, we announced our Million Moment Mission, an endeavor to donate $1 million to the National Park Foundation. For every outdoor moment shared with us online on this site, Facebook or Twitter in 2012, we’ll donate $1 to the cause.   Your support over the past two months has been astounding, with 158,734 moments already… More



  5. Wednesday, 3/14/12

    A Boot that Inspired an Ice Cream Flavor

    Warning: This blog post might make your mouth water!   What do you get when you combine award-winning old-fashioned vanilla ice cream, rich chocolate brownie bites and a swirl of sweet caramel? A one-of-a-kind adventure in ice cream created just for us – Muddy Bean Boots. L.L.Bean partnered with Gifford’s Ice Cream, a family-owned Maine… More



  6. Monday, 3/12/12

    Saved by the Boots – a Customer’s Story

    We’ve heard many stories over the years regarding our customers’ reliance on L.L.Bean Boots for protection against nature’s unruly elements, such as rain or snow. But lightning? Yes, we’ve got a lightning story too.   For Alan J. Dreher, Friday the 13th brought about an extremely unusual event – one that almost cost him his… More



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