When our customers find a product they can rely on, they often stay loyal to that item for a long time.
Elena Hooley, an L.L.Bean customer from Pennsylvania, shared with us the story of her husband’s loyalty to his favorite L.L.Bean Field Coat. We’d like to pass that story along to you as well.
Finally, after 19 years of marriage, my husband agreed to accept a new barn coat as a present. I’m not sure when he purchased his first barn coat, but he already had it when we married. I think his original one was stone colored at one time, but it has seen so much use and misuse, that the color has become unidentifiable. Everything else on the coat is still in great condition! Which was, of course, the reason why he did not want a new one. My husband gets very attached to things and his barn coat was no exception. It has seen him through all 4 seasons for many years (with and without the liner), hunting trips, camping trips, yard work, Boy Scout events and 5 children. I think some of the stains on the coat were contributed by our kids.
So this year, 19 years after I met the coat, I finally put my foot down — by getting the kids to pitch in and purchase a new barn coat as a Christmas present (how could he refuse them?). And he loves it! He’s worn it almost every day since Christmas. He doesn’t talk about it all that much, but I did find the old one stuck down in a storage area in the basement. It’s not quite out of the house yet, but we’ll give him some time.
Do you have an item of ours that you’ve held on to for decades? Would you ever let it go, or would you hide it somewhere for safekeeping? Just like Elena did, you can Share Your Story with us. We would love to hear from you.