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Monthly Archives: February 2012


  1. Wednesday, 2/29/12

    At Long Last: a Customer’s Story

    When our customers find a product they can rely on, they often stay loyal to that item for a long time.   Elena Hooley, an L.L.Bean customer from Pennsylvania, shared with us the story of her husband’s loyalty to his favorite L.L.Bean Field Coat. We’d like to pass that story along to you as well.… More



  2. Monday, 2/27/12

    Calling All Anglers: the 100th Anniversary Bamboo Fly Rod

    Our founder, L.L. Bean, made products he could use and use well. These products, as you all know, were built to last through the countless outdoor expeditions that L.L. himself took part in.   Among L.L.’s favorite outdoor activities was fly fishing – the sport brought to life in the bucolic scenes of the 1992… More



  3. Friday, 2/24/12

    Our First Million Moment Mission Update

    Just over a month ago, we kicked off our 100th anniversary celebration with the introduction of the Million Moment Mission – L.L.Bean’s endeavor to collect one million outdoor moments in celebration of a century of outdoor adventures. What will we do with all of these moments? For every outdoor moment shared with L.L.Bean in 2012,… More



  4. Thursday, 2/23/12

    The Show on the Road: Our Favorite Art Cars

    If you live along the US eastern seaboard, you might have caught a glimpse of an extremely over-sized boot-on-wheels rolling through your neighborhood in the past few weeks. The L.L.Bean Bootmobile made its debut last month in support of our 100th anniversary and has been turning heads on highways and byways ever since.   The Bootmobile joins… More



  5. Wednesday, 2/15/12

    L.L.Bean Employees Help Kick Off the Company’s 100th Anniversary Celebration

    We officially kicked off our 100th anniversary last month with a “Wear Your Bean Boots to Work Day” employee photo contest. L.L.Bean employees from around the globe showed their team spirit and creativity with over 300 photo submissions. Here are a few of our favorites.           For more photos of our… More



  6. Tuesday, 2/14/12

    When Life Gives You Snow, Go Sledding

    Each winter, newly fallen snow beckons many of us from the warmth of our homes to the hills, trails and slopes. It encourages us to bundle up – and we oblige.   After we kicked off our Get Out(fitted) Gear Giveaway last month, we heard from many of you who were in need of a few items… More



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