This week marked the official launch of L.L.Bean’s 100th Anniversary, and we’re celebrating a century in many ways.
We announced our Million Moment Mission, an endeavor to collect one million outdoor moments from our fans, friends and outdoor enthusiasts in 2012. To thank our extended L.L.Bean community for each moment shared, we will donate $1, up to $1 million, to the National Park Foundation’s America’s Best Idea Grants – a collection of funds dedicated to helping underserved youths experience the outdoors.
There are many ways to support our Million Moment Mission. Like us on Facebook, comment on our blog posts, retweet us on Twitter or attend our Outdoor Discovery Schools and events throughout the year. With your help, we’ll raise $1 million for our National Parks and children across the country, and we’ll have a great time doing it.
The Bootmobile in the Big Apple
Yesterday, our L.L.Bean Bootmobile took to the streets of New York City for a day of special visits and product giveaways. Those of you who tuned in early to Fox & Friends and the TODAY Show on Wednesday may have caught a glimpse of the Bootmobile and L.L.Bean employees. In the afternoon, the Bootmobile headed to Times Square, where hundreds of fans and curious onlookers got a chance to take photos in front of the newest member of the L.L.Bean family.
A Year of Gear
And all year long, L.L.Bean will help make outdoor moments possible by offering 366 days (it’s a leap year, folks) of outdoor gear through the Get Out(fitted) Gear Giveaway. This yearlong gift of outdoor gear will help aspiring outdoor enthusiasts to get outside to create their own outdoor moments with L.L.Bean. Can we help you set out on your next outdoor adventure? Tell us how and you may win up to $500 in outdoor gear from L.L.Bean. Enter the Get Out(fitted) Gear Giveaway by visiting L.L.Bean on Facebook or here on our 100th Anniversary Web site.
We look forward to celebrating our Anniversary with you, fellow outdoor enthusiasts and loyal L.L.Bean fans. Let’s explore the outdoors together.