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Enter promo code THANKS10 at checkout Details
Save 10% on Your Entire Order. Offer Ends Tuesday.
Save 10% on Your Entire Purchase. Offer Ends Tuesday, December 2. TO REDEEM AT OUR RETAIL STORES, print this coupon and receive 10% off. Sorry, offer not valid at L.L.Bean Outlets.

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Save 10% on select merchandise purchased from L.L.Bean Retail Stores, by phone and online at llbean.com. Offer not valid at L.L.Bean Outlets®. Offer can be redeemed by entering promo code THANKS10 during online checkout, providing the code to a representative during a phone order, clicking through your promotional email or presenting email to a cashier in stores. Refunds will match the discounted amount on the purchase receipt. Offer applies to merchandise only, excluding numbered, limited-edition 100th anniversary products; shipping charges; return labels; taxes; license/stamps; gift cards; repairs; duty; Outdoor Discovery Schools® private lessons and custom adventures; engraving; monogramming; alterations; gift boxes; select boats, optics, electronics, knives and tools; firearms; and orders in our Direct to Business channel. Not valid on previous purchases or with employee discounts. May not be combined with other percent-off or dollar-off order discounts. L.L.Bean reserves the right to deactivate one or more promo codes in the event of fraud or technical issues, or to limit quantities of individual items that are eligible to be purchased with this discount. Offer valid from Wednesday, November 26, 2014, at 12:01 a.m. ET, to Tuesday, December 2, 2014, at 11:59 p.m. ET.

Behind the Scenes at our Randal Ford Catalog Cover Shoot


When Leon Leonwood Bean launched our company 100 years ago, he designed a one-page mailer that advertised his Maine Hunting Shoe. In the 100 years that have passed since L.L.’s first mailing, we’ve designed hundreds of slightly more sophisticated mailers — our catalogs — with covers that feature the work of many talented artists, friends and family members.

This week, you may notice that the L.L.Bean catalog in your mailbox looks a bit different than usual – or maybe, depending on your age, a bit familiar. That’s because, this year, in celebration of our 100th Anniversary, we’ve decided to bring back a few of our old favorites – but in a brand-new way – featuring the photography of award-winning artist Randal Ford.

Original and Randal Ford Cover Art

If you like Randal’s interpretation of our first historic cover, go behind the scenes to meet Randal and find out how the team worked to style, shoot and, ultimately, bring our favorite classic L.L.Bean covers to life:

 

 

Recently, L.L.Bean creative directors Marcia Minter and Jenna Klein Jonsson were interviewed about the making of our 100th Anniversary catalog cover shoot. Read their behind-the-scenes story in Maine. The Magazine to find out how our creative team envisioned the shoot.

 

Don’t forget to keep a lookout for your L.L.Bean catalog, arriving in mailboxes this week! Didn’t receive a special-edition Randal Ford cover? Request an L.L.Bean catalog, and we’ll mail you a copy.

 

Throughout the year we’ll be working with Randal to recreate several fan-favorite L.L.Bean catalog covers. Do you have a favorite L.L.Bean catalog cover? Share your favorites in the comment section below, and guess which catalog covers we’ll recreate this year.




  1. Catherine | February 1, 2012 | 6:30 pm

    Visually pleasing

  2. ericvanheertum | February 7, 2012 | 4:35 am

    I didn’t know it was a real pictures . It so good.

  3. Natalie | February 13, 2012 | 1:44 pm

    This is pretty fantastic. I love the concept and execution of this work! I’ll be keeping an eye out for the catalog in my mailbox!

  4. Test r. | March 21, 2012 | 9:48 am

    amazing hard work

  5. James B Boucher | March 29, 2012 | 10:52 am

    When I first saw the anniversary cover, I told my wife “see this.” It looks like a cover that might have been on a FIELD AND STREAM calendar. She said “or a SATURDAY EVENING POST or COLLIER’S magazine.” Then I read the inside of the catalog. What a great idea.

    Jim Boucher

  6. Vivian | September 7, 2012 | 9:10 pm

    Was the jet aerosol geoengineering added to the current sky photo on the latest catalogue, or was it a really bad day/?

  7. Julian Steer | September 8, 2012 | 9:03 am

    The appreciation of times past and the connection with today’s desire to find products synonomous with quality is a carefully nurtured skill displayed by the LL Bean team.
    In today’s highly competitive market place I encourage LL Bean to continue to strive for this niche, it keeps my interest and desire to purchase from a business that prioritizes customer service,quality and tradition.
    Great cover, well worth the effort.


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