When Leon Leonwood Bean launched our company 100 years ago, he designed a one-page mailer that advertised his Maine Hunting Shoe. In the 100 years that have passed since L.L.’s first mailing, we’ve designed hundreds of slightly more sophisticated mailers — our catalogs — with covers that feature the work of many talented artists, friends and family members.
This week, you may notice that the L.L.Bean catalog in your mailbox looks a bit different than usual – or maybe, depending on your age, a bit familiar. That’s because, this year, in celebration of our 100th Anniversary, we’ve decided to bring back a few of our old favorites – but in a brand-new way – featuring the photography of award-winning artist Randal Ford.
If you like Randal’s interpretation of our first historic cover, go behind the scenes to meet Randal and find out how the team worked to style, shoot and, ultimately, bring our favorite classic L.L.Bean covers to life:
Recently, L.L.Bean creative directors Marcia Minter and Jenna Klein Jonsson were interviewed about the making of our 100th Anniversary catalog cover shoot. Read their behind-the-scenes story in Maine. The Magazine to find out how our creative team envisioned the shoot.
Don’t forget to keep a lookout for your L.L.Bean catalog, arriving in mailboxes this week! Didn’t receive a special-edition Randal Ford cover? Request an L.L.Bean catalog, and we’ll mail you a copy.
Throughout the year we’ll be working with Randal to recreate several fan-favorite L.L.Bean catalog covers. Do you have a favorite L.L.Bean catalog cover? Share your favorites in the comment section below, and guess which catalog covers we’ll recreate this year.