Most of the time, tradition is a good thing. But our new Kennebec Waders prove that even the most time-tested designs can benefit from some creative innovation. Wading belts can be difficult and time consuming to adjust, especially in cold weather. Additionally, plastic buckles can pinch your midriff as you bend over to net a… More

At L.L.Bean, we think a tent is more than just a shelter to keep you dry. It’s a place that serves as base camp for a lifetime of family camping memories. Many of our customers’ favorite memories are of camping trips taken with their parents. Now these same customers are making new memories with their… More

Here at L.L.Bean, we love hearing about families who get out and enjoy the outdoors together. That’s why we’re big fans of Justin Chase’s blog, Outdoors, by Cracky! Over the years, Justin has been a farmer, research ecologist, professor and mountaineering instructor. Most importantly – and somewhat more recently – he’s added “father” to his… More

Ted Upton, a 27-year-old Maine entrepreneur, wants the sport to be cool again. Not that he thinks it ever wasn’t cool, but he and his fly-fishing buddies realized it wasn’t that popular among a younger audience. “We all grew up fly fishing and it’s been a passion of ours for a really long time,” he says. “We… More

Head north across the Piscataqua River Bridge and you’ll pass a sign that reads, “Welcome to Maine: The Way Life Should Be.” That’s what the L.L.Bean Home Store in Freeport is all about; it’s a celebration of the best of Maine living and a collection of all sorts of things you won’t find anywhere else.… More